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MacEdition ProNews December 6, 2000

by MacEdition Staff (feedback)

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Who ya gonna call?

Sometimes, a site just reaches up and grabs you. Other times, well, it sits there looking benignly disinterested. It’s up to you to make the first move. Troubleshooting Professional Magazine is one of those sites where you’ve just got to roll up your sleeves and read.

Much of what is there might be considered common sense; too bad reality proves otherwise, and someone has to write it down.

Tog to me, baby

What would you pay to have some of the world’s experts in usability tell you just how badly you’ve screwed up? Well, how does $680 USD sound? It’s all part of the Nielsen Norman Group World Tour. You might not care about what these folks have to say, of course, because you’re probably not creating applications or Web sites – nor do you have customers who value their time and attentions. You probably also don’t really want to see the fruits of your labor on the broadest collection of platforms (local, Web, phone, interactive TV, et cetera).

Agree with them or not, there’s plenty to think about.

In addition, the Independent newspaper (from the UK) is running an interview with Tog himself (thanks to MacSlash for the link).

No, this is not a paid placement. Go out and use those brains, people! Read what these experts have to say and see if it applies to you or not.

What’s a couple of hundred mil between friends?

The big news, of course, is that Apple did the “Earnings Warning Shuffle” again for the second time in as many quarters. Only problem? Apple got stuck again, this time by continued slowness in Apple-specific sales and by a global slowdown in both computer sales and general economic factors. The amount? Look for a loss (that’s right kiddies, the first real loss in three years) north of $200M. Blech.

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